In 2002, Breton Gildas Loaëc and Japanese-born Masaya Kuroki used their cultural heritages paired with their inspiration from the late 90’s Parisian music and art universe to co-found Maison Kitsuné – a fluid inter-disciplinary lifestyle brand capturing the spirit of the duo’s definition of modern Art de Vivre. From fashion to music and coffee – Maison’s aspiration is to combine the best of those worlds to curate a brand identity that is about more than just clothes.
The multi-talented aesthetes channel their love of fashion in acclaimed collections that have found an avid fanbase around the globe. The iconic, ever-evolving fox logo has long become an international symbol for contemporary casual style elevated by tailored elements.
“WE WANTED TO BUILD A BUSINESS THAT REFLECTED OUR ART DE VIVRE: MAISON KITSUNÉ, IS ABOVE ALL A STORY OF PASSIONS, AMBITIONS AND THE DESIRE TO START DOING.”– Co-Founders Gildas Loaëc & Masaya Kuroki
As part of a new Guest Designer series, the Maison Kitsuné studio invites a new creative director for its Spring-Summer 2021 collection, beginning with Paris-trained Marcus Clayton. Like a homecoming, the Spring-Summer 2021 collection draws its inspiration from the thread between Tokyo and Paris:
“The two cities’ light, attitude, good taste, sense of humor and love of beautiful things… This season, Marcus Clayton has reinterpreted the essence of the brand’s dual-city vibes by combining bourgeoise Parisian prepster and Japanese utilitarian streetwear cool. The wardrobes of Tokyo and Parisian youth seem to have merged.”
GUEST DESIGNER MARCUS CLAYTON
PHOTOGRAPHER ARNAUD LAJEUNIE
STYLIST SARAH RICHARDSON
HAIR ARTIST CHRISTIAN EBERHARD
MAKE UP CHRISTINE CORBEL
CASTING DIRECTOR ANGUS MUNRO
VIDEOGRAPHER BENJAMIN ARMAND
MUSIC ‘I WANT IT (LAZYWAX REMIX)’ BY TIM AYRE