There is no doubt in all our minds that the current industry chatter is heavily focused around the idea of sustainability and how not just fashion but businesses and brands across all industries, will have to re-construct their functioning framework, rethink their manufacturing, sourcing, and fulfillment processes and adapt innovative and future first initiatives in order to participate and traverse through these changing times.
First, lets keep in mind that this is a good thing, and although there might be growing pains as most transition into a new format, the end goal and the reason behind this shift is not only honorable but (hopefully not sounding too dramatic) it is one that is crucial to the future of our planet.
Now, the really good thing is the conversation is well on its way, the levy has broken and there has been and continues to be a flow of pioneer and early adapter brands who take on the sustainability challenge with a more transparent open guideline allowing for their consumer to participate learn and grow with them.
This is now a discussion that is being held aggressively on both a global and local level. From the World Circular Economy Forum to be held in Canada in September, and the UN Fashion Industry Charter for Climate Action, to more city-based initiatives like how the city of Frankfurt has taken on Sustainable Development Goals and aims to be Germany’s beacon in a move towards a more sustainable environment.
One such brand is Nudie Jeans the industry leader for sustainable denim and the most consistent advocate for the adaptation of sustainable methods with the ultimate goal of becoming 100 percent sustainable. Another standout would be Amendi with a focus on traceability and transparency the consumer can trace the complete sourcing and manufacturing journey of a product ensuring accountability in the journey towards complete unbridled sustainability.
As mentioned this is a journey, one that we should all embrace. And in that journey, it’s the evolution of self.. the evolution of the brand, and the adaptation of better practices that counts.
Author – Nosa Obasuyi